2012, 13 × 19 in, self-initiated, inkjet printing, book.

advisor: John Caserta

All the iconic forms I made represent “modern consumers’ religious icon”. This study starts from my perception of a contemporary typical shopping mall (Providence Place, RI, The United States) as a modern cathedral — where people worship Consumerism. In this sense, each concentric icon implies a “modern mandala” of consumer society. The project is composed of icons – extracted from the identity systems, logotypes and symbol marks – of all products in the shops of Providence Place Mall. Each page is composed of icons categorized by their taxonomy – such as women’s clothing, bed-bath, and foods. This classification also shows color conventions of identity as a design marketing methodology.